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Privacy Policy

Last updated: March 2026

1. Data Controller Identity

The controller of personal data processed through this website is:

  • Controller: Ian Williams
  • Trade name: Williams Infinity
  • Business activity: Technology agency specialized in artificial intelligence, process automation and software development
  • Location: Barcelona, Spain
  • Email: [email protected]
  • Phone: +34 635 844 985
  • Website: https://williamsinfinity.com

2. Personal Data We Process

At Williams Infinity we may collect and process the following categories of personal data:

  • Identification data: first name and last name
  • Contact data: email address and phone number
  • Communication content: messages sent through forms, WhatsApp Business or other channels
  • Communication metadata: date, time and interaction channel
  • Browsing and analytics data: technical and usage information obtained through analytical cookies and Google Analytics 4 (GA4), such as visited pages, approximate session duration, device type and interaction events

3. Processing Purposes

We process personal data for the following purposes:

  • Contact management: respond to inquiries and requests submitted by users and potential clients
  • Service provision: development and implementation of artificial intelligence, automation and custom software solutions
  • Customer support: communication and technical support management, including automated channels via WhatsApp Business Platform
  • Performance measurement: statistical analysis of website traffic and usage behavior through GA4 and analytical cookies
  • Service improvement: optimize content, services and user experience

The use of cookies and related technologies will be detailed in our forthcoming Cookie Policy, which will complement this Privacy Policy.

4. Legal Basis for Processing

Personal data processing is based on the following legal grounds:

  • Pre-contractual and contractual measures: when processing is required to respond to requests and deliver contracted services
  • Legitimate interest: for business relationship management, security and service improvement
  • Consent: for specific processing activities, including website analytics based on analytical cookies
  • Legal compliance: when processing is necessary to comply with applicable legal obligations

5. Data Sharing with Third Parties

Your data may be shared with third-party providers only when necessary and under appropriate safeguards:

  • Meta Platforms (WhatsApp Business Platform): management of customer communications and automated support flows
  • Cloud infrastructure providers: hosting and data processing services
  • Artificial intelligence service providers: operation of automated systems and chatbots
  • Google Analytics 4 (Google): web analytics and statistical measurement of website usage

Where relevant, international data transfers are carried out with the safeguards required by GDPR and applicable Spanish regulations.

6. Automated Systems and Chatbots

Williams Infinity uses artificial intelligence systems and chatbots for customer support and process automation. These systems:

  • Process user messages to provide automated responses and assistance
  • May transfer conversations to human agents when required
  • Do not make solely automated decisions with significant legal effects without human intervention

You may request human intervention at any time by contacting us.

7. Data Retention

Personal data is retained only for the period necessary to fulfill the purposes described in this policy and to comply with legal obligations.

Once those periods expire, data will be blocked where legally required and later deleted or anonymized.

8. Your Rights

Under GDPR and Spanish data protection regulations, you may exercise the following rights:

  • Access: obtain confirmation of whether we process your data and access that data
  • Rectification: request correction of inaccurate or incomplete data
  • Erasure: request deletion of your personal data
  • Objection: object to certain processing activities
  • Restriction: request restriction of processing in specific cases
  • Portability: receive your data in a structured, commonly used format
  • Withdraw consent: withdraw consent at any time for processing based on consent, including analytics cookies

9. How to Exercise Your Rights

You can exercise your rights by sending an email to [email protected], specifying the right you wish to exercise and, where appropriate, attaching documentation to verify your identity.

If you consider your rights have not been properly addressed, you may file a complaint with the Spanish Data Protection Agency (AEPD).

10. Modifications

Williams Infinity may update this Privacy Policy to reflect legal, regulatory or technical changes. Updated versions will be published on this page.

We will also publish a Cookie Policy to provide more specific information on the use of technical and analytical cookies.